Innovative marketing executive and business consultant Ameeta Soni shares key considerations in crafting a go-to-market strategy to maximize revenues — It’s never too early to hone your go-to-market (GTM) strategy for a new product, service, or market. A powerful GTM strategy can ensure you’re targeting the right audience and uniquely solving its pain points. So what’s the best place to start? In my experience, following these five steps can help…

Ameeta Soni, a growth advisor with over 20 years of strategy and board experience, shares how boards can support a company’s digital transformation. — Today, there are no more excuses to avoid a digital transformation. On the contrary, COVID and competition have highlighted its importance to a company’s growth, regardless of its size. …

Oriana Papin-Zoghbi, CEO and co-founder of AOA Dx Inc shares her advice on how to lead a successful product launch. — I’ve spent most of my career launching novel diagnostics to change clinical care. This includes everything from maternal care tests to Labor and Delivery units in the US to point of care HPV systems through mobile clinics in East Africa. …

Laura Randa, a seasoned health care and life sciences healthcare executive with three decades of experience and her daughter, Lauren King, an associate at Springboard continue their discussion on building a fully integrated biotech company — This week we are continuing our discussion on building a fully integrated biotech company. Once again, we focus on one key question: what strategies do organizations need to think about when optimizing the launch to commercialization?

Laura Randa, a seasoned health care and life sciences healthcare executive with three decades of experience and her daughter, Lauren King, an associate at Springboard Enterprises share their advice about the road to commercialization. — Making the transition from an R&D company to a fully integrated commercial organization is no small feat and is a make-or-break scenario for any biotech company. Regulatory approval doesn’t guarantee a successful transformation — it also requires strategic focus and an organization capable of delivering on that ambition.

Valerie Perlowitz, an entrepreneur with over 25 years of experience shares how to start and grow your business with the end game in mind. — “Wherever you go, there you are,” is a line from the movie The Adventures of Buckaroo Banzai Across the 8th Dimension and is the way some entrepreneurs run their companies. …

Dr. Lillian Chiang, Co-Founder & CEO of Evrys Bio, explains how to raise funds from Angel investors as a life science company when talking to non-scientists. — Many of us life science entrepreneurs embark on a journey from scientist to CEO. Often, an early-stage trial in this journey is engaging Angel investors. In some ways, this can be even more challenging than pitching professional life science investors from venture capital (VC) funds: Angels may not be as…

Mardi McMillan, CEO and Co-Founder of thrivor, shares her wisdom for how to run a business while promoting self-care during these challenging times. — Experiencing disappointment is more common than not when you decide to start a business. Obstacles are continually thrown your way and building resilience to not only get through them but to learn and move past them positively is essential to surviving life as a startup founder. COVID-19 has presented us…

Sandra Serkes, an entrepreneur with over twenty years of experience, continues her discussion on how enterprise sales really work, this time focusing on Integrity. — Last week, I discussed how competence is an integral component in how to make sales. Read here for details about knowing your customer and your solution, being ready with exemplars and following up. This week I want to discuss the second important element of sales: Integrity.